Gambless launch ‘Play it Safe’ educational campaign

New “Play it Safe” flyer intended to be distributed across casinos and betting shops internationally

The initiative comes as many gambling venues are reopening their doors after months of disruptions caused by the pandemic. Gambless picks up on a demand for player protection resources coming directly from land-based operators, such as Hippodrome Casino in the UK and LoginBet betting shops in Italy.

Maurizio Savino, CEO at Gambless, commented:

“As we slowly get back to normal, we are seeing more gambling operators reaching out to us, interested in learning how they can keep their players protected. These days we hear the words “reopening safely” very often, and for gambling venues ‘safely’ has a double meaning – both from a sanitarian standpoint and with regards to responsible gambling. It’s important we all remind ourselves which habits are healthy and which ones can become harmful.”

The “Play it Safe” flyers include a PGSI self-assessment test and – for those who are deemed at risk of problem gambling – a free code to access psycho-educational resources on the Gambless app.

The initiative promoting safer gambling is aimed particularly towards those who gamble at land-based casino and betting shops.

Maurizio Savino added:

“We encourage all operators to be proactive and distribute informative materials to customers, as they return to populate their outlets. We are aware that land-based establishments are coming from a tough year, thus we are offering our resources freely, without asking any contribution to operators. Same goes for gamblers, who can access our psycho-educational resources for free until the end of 2021. This is particularly important, as this is a time when several major sport summer events return after the pandemic, like the Euro 2020 Cup and the Tokyo Olympics.”

The printable Gambless flyers can be downloaded at the links below, while any requests of personalization or other questions can be directed to contact[at]